Endefo, a Dubai-headquartered firm, plans to take a position Rs 200 crore in India.

Endefo, a Dubai-based electronics model below the Ashtel Group of Firms, has introduced its plan to take a position INR 200 crore within the Indian wearable know-how market by the tip of 2024. With this funding, the corporate goals to safe a ten% market share within the Indian Weartech phase inside three years. Endefo will launch six premium verticals in India- sound bars, moveable audio system, TWS (true wi-fi stereo), boomboxes, smartwatches, and social gathering audio system. These merchandise will likely be out there by stores, Amazon, and the corporates e-commerce platform. Aneef Tas, CEO of Endefo, mentioned, We proudly announce that every one our cutting-edge merchandise are and will likely be Made in India. The overall funding of INR 200 crore in India will likely be directed in direction of enlargement plans, sound know-how, launching new verticals/merchandise, advertising, and extra. We’re assured that our merchandise will resonate with Indian prospects and meet their ever-evolving calls for. Endefo goals to guide by way of premiumness, innovation, and offering cutting-edge know-how at accessible costs. Established in 2003, Ashtel has expanded to 24 nations and entered India with Endefo as one among its main corporations, aiming to satisfy the calls for of the Indian plenty within the weartech phase.


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