The Telecom Regulatory Authority of India (TRAI) has issued a directive to all telecom operators to implement synthetic intelligence and machine studying expertise into their methods for the identification and prevention of Unsolicited Business Communication (UCC) by unregistered entities. TRAI has given entry suppliers 30 days to adjust to the directive and report on the actions taken. The regulator defines UCC as unsolicited business communications despatched with out the consent or registered desire of the recipients. TRAI is worried that unregistered telemarketers (UTMs) are nonetheless sending UCCs, which stays a major supply of inconvenience to the general public, and can lead to the fraudulent sharing of vital data between the unregistered and bonafide entities. TRAI additionally warned Principal Entities that failing to register their business SMS templates would stop them from sending messages to prospects.
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