AI in Graphic Design: 4 Ways to Transform Your Business Creativity
AI has revolutionized business.
Just as the steam engine made business logistics faster in the industrial age, AI has now given businesses the means to automate many digital tasks.
Recent research shows that more than half of businesses now use AI in some form, and many of those that don’t are considering it seriously.
But what about jobs that require creativity? Work that requires the human touch, if you will, like graphic design?
Here are five use cases where AI can greatly help your business’s graphic design tasks.
1. Automatic simple design
See, AI won’t be able to create human-like art as unexplained and beautiful as the Mona Lisa.
But do you have small, relatively low-impact design jobs on your hands?
Things to make:
- Banners for social media;
- Email newsletter layout;
- Similar design layouts for different platforms;
- Different variations of one design;
If so, AI can create these simpler or more iterative designs, even from scratch!
Nowadays, many graphic design programs have AI-powered features that help users create graphics. Businesses can simply input their logo, brand colors, and content—or explain their niche and audience a bit—and AI will create visually appealing designs for them.
This is especially useful if you’re facing tight deadlines or have a small graphic design team that can work on larger, more artistic projects.
Or maybe you’re a small business, and you just need to create a simple logo but don’t want to pay a graphic designer. Well, AI can be your graphic designer instead!
2. Editing pre-existing designs
If AI can create designs, it can edit or improve pre-existing ones created by humans.
It can take people hours to manually correct visual errors, improve image quality, and remove backgrounds and watermarks. But AI can do it in just a few clicks. Again, this saves a lot of time and money, as well as frees up your design team for larger tasks.
Even if your designs don’t need revisions, AI can help improve them. AI is now smart enough to adjust lighting, color or image sharpness. Or even offer suggestions to make them better!
3. Creating preliminary designs or design concepts
However, the reverse is also true: AI can create existing designs, and human artists can enhance them by adding a human touch.
After all, if anything, one obvious advantage of AI over human artists is that AI will never run out of inspiration or never tire of coming up with ideas.
As mentioned, many tools now generate a design for you based on text input only. Then, AI uses this along with existing styles and creative trends to create an entirely new image or design.
Even if you don’t edit the AI-generated image directly, it can still prove helpful as an intelligence tool that can give you ideas and inspiration.
4. A/B testing and design optimization with AI
A key component of the marketing content creation optimization process should be A/B testing.
AI can generate multiple—if not countless—variations of the same design, each with different colors, fonts, etc. It would take people hours to do this!
Then, AI can also be responsible for A/B testing it!
Businesses can then immediately see which designs perform best in terms of metrics such as click-through rate, user engagement or conversions.
Some AI tools can even learn to analyze designs and collected data to make suggestions for design improvements.
Additional tips when using AI for graphic design
Although an amazing tool, using AI unwisely can lead to rather bad results. Here are some tips to get the most out of AI
- Learn more about AI before using it
If you are previously unfamiliar with AI, it is recommended that you take some time to learn more about it before applying it to your business. Learn about different chatbots and other tools. Learn how to compose the best prompt. Doing so will help you determine the best ways to use AI for your particular business
- Hire graphic designers with AI skills
Many graphic designers these days incorporate AI into their creation process. You can hire people from all over the world and have them work remotely, reducing costs for both of you.
However, since you are working over the Internet, just make sure to employ the best web security practices to prevent data breaches It is easy to implement practices such as using encrypted file storage programs or using a VPN and managing the VPN port used.
- Don’t over-rely on AI
Although intelligently hyper-efficient, AI lacks human ability to understand the nuances and more subjective aspects of art. Test any AI-generated content with human eyes before using it for your business.
Conclusion
While AI is no replacement for human artistry, AI can provide an invaluable amount of assistance. By automating more mundane graphic design tasks, you’ll not only save time and money.
If necessary, you can free yourself or your graphic designer to work on more complex designs.
Use AI intelligently and responsibly and you can unlock new levels of creativity and efficiency that will take your business to unknown heights.
David Williams, a seasoned content writer at GraphicSprings with a degree in Marketing, weaves his skills into engaging articles about logo design, branding and entrepreneurship. He is your go-to source for actionable insights in this domain
