QR codes are like the little black dress of the digital world—simple, versatile, and always in style. But let’s face it: they can also be a bit… annoying. These black-and-white square patterns may get the job done, but they’re hardly a feast for the eyes. So, how do you make QR codes not only functional but also beautiful? It’s all about their branding! Let’s dive into the world of QR code branding and give your scannable links the glow-up they deserve.
Why bother branding your QR code?
The first step is to convert a link to a QR code, but how do you go about branding it and why should you bother? Isn’t the whole point just to scan people? Well, yes, but no. A branded QR code does more than just direct people to a website or app. It could be:
- Improve brand recognition: When you customize your QR code to include brand colors, logos or even a custom frame, you reinforce your brand identity every time someone sees it.
- make believe: A well-designed QR code looks more professional and trustworthy People are more likely to scan a code that looks legitimate rather than a simple code.
- Make it memorable: Unique QR code stands out. If it’s memorable, people are more likely to engage with it, share it, and even remember what they’ve scanned.
- Increase engagement: A branded QR code can have a call-to-action or a unique design element that entices people to scan it.
Steps to branding your QR codes like a pro
1. Select the correct color
The easiest way to start branding your QR code is to add your brand colors. But don’t go overboard—too many colors can make the code harder to scan. Stick to two or three complementary colors that match your brand. Make sure there is enough contrast between the foreground and background colors so that the code is still scannable.
Pro tip: Always check your QR code after adding colors. Certain color combinations can make the code unscannable and that’s a big no-no!
2. Add a logo
Adding your logo to the center of your QR code is a surefire way to make it scream “This is us!” Just make sure the logo isn’t too big or too detailed, as it can interfere with the scanning process. A smaller, simplified version of your logo usually works best.
3. Customize the frame
QR codes don’t just have to be square. You can get creative with frames or borders around the code. Whether it’s a rounded rectangle, a circle, or even a custom shape, the frame can add a unique touch that aligns with your brand’s style.
4. Include a call-to-action
A QR code can be more than just a scannable link – it can also be a mini billboard Adding a call-to-action (CTA) such as “Scan to win!” or “Discover more!” Can tempt people to take that extra step and actually scan your code.
5. Use branded ingredients
Why not add some fun elements that are associated with your brand? If you’re a coffee shop, add small coffee cups. If you’re a tech company, throw in some pixel elements. The key is to make it fun and relevant to your brand.
6. Think about placement
Branding isn’t just what your QR code looks like; It is where you place it. Think strategically about where your QR codes will have the most impact. Whether it’s on packaging, in-store posters or digital advertising, placement can affect how often and who scans your code.
How to create a logo for your QR code using our logo maker
OK, now that you’ve got your QR code all set up, let’s add the cherry on top: a stunning logo! And what better way to create a logo than to use Our logo maker? Walk through it step by step.
- Head over to our logo maker First things first, open your browser and go to our logo maker. The process is just 3 steps and very user-friendly.
- Start your design Click “Start Your Logo” to dive into the design process. You will be asked to enter your business name and slogan (if you have one). If you don’t have a slogan, don’t worry; You can always add it later.
- Select your icon Here is where the fun begins! You get to choose an icon that best represents your brand. Whether it’s a simple shape, an intricate design, or something completely custom, we have many options You can upload your own designs if you have something specific in mind.
- Customize your logo Now, it’s time to let your creativity flow. You can adjust the colors, fonts and layout to match your brand style. The main part? You can see all your changes in real-time, so you know exactly how your logo will look.
- Download and save Once you’re happy with your design, it’s time to download your logo. GraphicsSprings offers several file formats, so you can choose the one that best suits your needs. Whether you need it for a website, business card, or yes, a QR code, you’ll be prepared.
- Add your logo to your QR code With your shiny new logo in hand, it’s time to add it to your QR code. Most QR code generators have an option to upload a logo or image. Just upload your logo, position it where you want it and voila! You’ve got a branded QR code that’s as cool as it is functional.
Wrapping it up
Branding your QR codes may seem like a small detail, but it can make a big difference in how people perceive and interact with your brand. By adding a splash of color, a dash of style and a logo that screams “you”, your QR codes will not only do their job but look good doing it. So go ahead, give your QR codes the makeover they deserve and watch them become a memorable part of your brand experience. Happy scanning!
Lucas is part of the content writing team at GraphicSprings, bringing his marketing expertise to the fore. With a degree in Marketing, he creates informative articles on social media, branding and logo design.